de GRISOGONO sets the Eden Roc on fire
to celebrate its 10th year at Cannes
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This year, de GRISOGONO is celebrating 10 years in Cannes – a chance for the Geneva-based company to enchant the Croisette in the company of numerous celebrities for its famous Eden Roc evening on May 17th 2011. Exactly the kind of glittering evening for which Fawaz Gruosi has become renowned…
For its tenth soirée at the Eden Roc, de GRISOGONO set the Cap d’Antibes on fire with a “Bohemian glam” themed evening. In all, some 800 handpicked guests took part in this event which has become a can’t-miss event during the Cannes Film Festival. Among these happy few were the stunning Bianca Balti, Adriana Karembeu, Karolina Kurkova, Rob Lowe, Emmanuel de Savoie and his wife Clotilde Coureau, along with Quincy Jones – all longstanding and faithful friends of the brand. A dazzling array of stars for an anniversary event featuring a “scorching-hot” atmosphere.
As Fawaz Gruosi’s guests were welcomed onto a red carpet lined with candles and flaming torches, they found themselves immersed into the mysterious world of Bohemians. Glamour, an inseparable part of the de GRISOGONO image, was apparent right from the start of the evening, with a non-stop parade of stars attired in sparkling evening dresses and adorned in the Brand’s most beautiful jewellery creations. A splendid cocktail gave invitees a chance to discover the latest de GRISOGONO collections, while the Black Eyed Peas Boys accompanied by the Gold Singers and by Tonino & the Gipsies set light to a room that was already abuzz with excitement.
The de GRISOGONO evening continued with a string of entrancing surprises. An impressively clever and refined “Flaming Fun” show delighted the audience during the dinner, which finished with a giant birthday cake carrying 10 candles that were blown out with the founder of de GRISOGONO in the company of his friends.
A de GRISOGONO customised Maybach
To celebrate the brand’s 10th year at Cannes, what could be better than the result of a daring new endeavour never yet undertaken by any jeweller? That was exactly what Fawaz Gruosi unveiled alongside Patrick Marinoff, CEO of the prestigious Maybach car manufacturer. Presented by 10 fashion models, the Maybach customised by de GRISOGONO is every inch a work of art in itself. An ultimate luxury object featuring Fawaz Gruosi’s initials engraved in black diamonds on the leather upholstery of its rear armrest. Other luxurious details include dashboard counters rimmed with white diamonds, as well as the signature de GRISOGONO scrolled motif featured on the car’s veneer trim. This amazing vehicle is the epitome of what can happen when two symbols of excellence unite in reinventing elegance…
Another highlight of the evening was a firework display that illuminated the night sky above the Croisette with dazzling brilliance. It was at this point that the famous Will I.Am and the Black Eyed Peas Boys gave a live performance, before settling in at the turntable to keep guests dancing all night long! In keeping with its reputation, the de GRISOGONO soirée in Cannes lasted through till the following dawn … A 100% Glamour party that will remain an unforgettable landmark in the festive history of the Eden Roc hotel.
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