The Carnival in São Paulo takes place from the 4th to the 11th of March and is one of the biggest parties in Brazil. São Paulo, the largest city in Latin America, organizes the most important Brazilian cultural gathering full of creativity and beauty. Five nights of parades for almost 120,000 people sharing their joy and way of life. Because of the Carnival, the city of São Paulo hosts 30,000 tourists, generating R$ 51,000,000 income. It is expected that 20% of these visitors come from abroad. São Paulo City Council is the main sponsor of Carnival 2010. São Paulo City Council is the main sponsor of the Carnival 2011, the revenue from this is used to support almost 100 samba schools and to cover the required infrastructure costs.